Tuesday, 3 February 2015

Garment Research - Part One

From left to right: Topshop, J Brand, Stella McCartney

Topshop - £38.00
MOTO Vintage Rinse Leigh Jeans
Super-soft skinny ankle grazer jeans with five pockets and authentic trims.
89% Cotton, 8% Polyester, 3% Elastane.
Machine wash.

J Brand - £160.00
811 Mid-Rise Skinny Jeans
Dark-blue stretch-denim.
Button and concealed zip fastening at front.
77% Cotton, 21% Polyester, 2% Elastane.
Machine wash cold inside out to avoid colour transfer.

Stella McCartney - £195.00
Low-Rise Skinny Jeans
Navy stretch-denim.
Button and concealed zip fastening at front.
93% Cotton, 5% Polyester, 2% Elastane.
Machine wash inside out to avoid colour transfer.

It's hard to distinguish why the prices of these jeans differ so drastically. They all feature the same two pockets on the front and back, with the same concealed zip and button fastening on the front. It cannot be said that the higher the Cotton percentage, the higher the price, because Topshop's offering has a higher Cotton percentage than J Brand, yet are £120 cheaper. However, the Dorothy Perkins jeans I have chosen to deconstruct have are 33% Polyester and feel a lot cheaper than Topshop's jeans for example.

J Brand and Stella McCartney are both stocked on online luxury retailer Net-A-Porter, where it is expected for prices to be high. For high street stores such as Dorothy Perkins and Topshop the prices are a lot cheaper, but Topshop's are still almost double the price of Dorothy Perkins'. It can be presumed that the price difference is mostly down to the name of the brand and the quality of the production.

From left to right: Biker jacket, Boxy jacket, Summer jacket

River Island - £60.00
Green Leather-Look Zip Biker Jacket
Silver tone hardware and multiple zips.
100% Polyurethane.
Hand wash only.

River Island - £60.00
Blue Abstract Print Tailored Boxy Jacket
Structured cut with an unfastened front, long sleeves and zipped front pockets.
98% Cotton, 2% Elastane.
Professional dry clean only.

River Island - £60.00
Red Stripe Cropped Draped Summer Jacket
Relaxed fit piece left unfastened and is complete with side seam pockets..
6% Acrylic, 76% Cotton, 18% Polyester.
Professional dry clean only.

Here is an example of three different jackets from the same brand all priced equal, and slightly more than the jacket I purchased from ASOS. The materials are all different but they are all lined and feature pockets, albeit it different types.

Jackets vary so greatly from brand to brand. Even if you can find two of the same style, they will probably be made of slightly different materials or feature different pockets or fastenings. As with the jeans above, I believe the price point mostly comes down to the name of the brand and the quality of the product.

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